Drawn With Love, Made With Care, For Every Kind of Mum

This Mother’s Day, RÓA is partnering with Ray of Hope on something small, but thoughtful.

On the outside, you’ll see hand-drawn doodles.
On the inside, carefully made treats.

But what ties it all together is something deeper, the act of noticing what’s often missed.

Ray of Hope is Singapore’s only crowdfunding charity committed to serving emerging and unmet needs. We provide a safe, trusted space where anyone can ask for help — because no one should be left behind.

Too often, people slip through the cracks of existing systems: a non-citizen student struggling with school fees, an injured migrant brother with no access to support, a father unable to cover his child’s urgent medical costs.

These are the lives we stand for. And with your help, hope becomes possible.

The care behind what’s inside

RóA was started by Jane, a mother who struggled to find food options that were safe for her god-daughter. Food allergies are often invisible. You don’t see them until something goes wrong. And when they do, the consequences can be serious.

So she built something different.

A line of treats made without common allergens, created with intention, so more people can be included at the table.

Why this collaboration matters

At first glance, these two worlds might seem far apart.

But we’re connected by the same instinct, paying attention to needs that don’t always get seen.

At Ray of Hope, that looks like stepping in when families fall outside traditional support.
At RÓA, it looks like making sure no one is left out because of what they can or cannot eat.

Different contexts, same starting point. Gaps we noticed, and decided to do something about it.

This Mother’s Day

20% of all proceeds will go towards supporting Ray of Hope in their community building and outreach efforts.

If you’re getting something for Mother’s Day this year, this is one way to make it count a little more. Give something that was made with care, inside and out.

Amplifying your impact

Funds raised through this collaboration will be matched by Tote Board’s Enhanced Fundraising Scheme (EFR) through Ray of Hope’s Community Building & Outreach which will amplify the impact of your contribution. The matched funds will enable Ray of Hope to sustain outreach, case management and verification processes, allowing us to remain responsive to needs others may not be structured to reach.

Ray of Hope does not replace existing aid. Instead, we step in to bridge urgent gaps where conventional systems may fall short. We work closely with social service agencies and government partners so our efforts complement, rather than duplicate, existing schemes. Through Community Impact, we ensure families who may otherwise go unseen are supported with dignity.