1) Accountability & Transparency – We collect, administer and disburse donations in an honest and transparent manner. 1

2) Fairness and respect – We help all who need help, regardless of race, language, religion or social status. We must always be neutral and unbiased regardless of our own personal views.

3) Communication – To share our decision-making process, give timely and unbiased updates on cases, be open to feedback, and ensure we maintain an efficient and effective platform for our donors.

4) Maximise Social Impact – Through innovation, partnerships and prudent resource allocation, we ensure that every dollar donated achieves optimal results.