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Campaign Story

During the COVID-19 outbreak in Singapore, migrant workers & certain local communities have been facing the brunt of the coronavirus infections. Familiar food and drink bring much comfort and to a certain extent, spark joy. Singaporeans rose to the occasion to show their care to migrant workers & local marginalised communities. We, at iLite, have also chipped in by doing what we do best. INNOVATE! iLite is a beverage supplier based in Singapore and we are raising funds to further our Masala Chai project where we deliver Masalai Chai drinks to support migrant workers & marginalised local community.

Masala Chai is an indispensable part of their lives and contains ingredients such as cinnamon, clove, ginger, black pepper and cardamom, which are known for their traditional health benefits. iLite Masala Chai is also specially crafted with Vitamin D, which contributes to the normal function of the immune system (especially for this period of time)!

https://www.channelnewsasia.com/news/commentary/coronavirus-covid-19-vitamin-d-supplement-prevent-infect-immune-12778748

https://www.thailandmedical.news/news/supplements-singaporean-researchers-say-that-vitamin-d,-magnesium-and-vitamin-b12-combo-may-reduce-severity-in-older-covid-19-patients

https://www.nutraingredients-asia.com/Article/2018/02/21/Insufficient-vitamin-D-associated-with-respiratory-health-problems-Population-study

On 30th April, we sent our first batch of iLite Masala Chai to the dormitories via private donors and some caterers; so that on Labour Day, we can celebrate with them.

Our product has reached approximately 12,000 workers living in dormitories.

Target fundraising goal

We started this campaign to allow you to touch lives that have contributed so much to our nation building effort. Every S$10 raised will allow us to send a cup to 45 personnel (Strictly cost-recovery model). Join us to send Masala Chai to 100,000 pax as a form of encouragement to them!

Check out on some snippets of what has been done by us so far:

Video of Masala Chai’s birth from production to dorms

iLite’s work over Hari Raya

How can you help? 

To further our Masala Chai project, we have set a target of $20,000 to deliver more Masala Chai packets to migrant workers & marginalised local community. This would bring spark joy to many of them as they drink this cup of Masala Chai – a familiar drink to them.


About iLite 

iLite creates and manufactures Healthier Choice – Freshly Prepared beverages (www.ilite.sg).

We managed to recreate a familiar taste for comfort and support for them through Masala Chai! Through many hours of sleepless night, the commercialisation (including Halal certification) took a short span of 17 days! This is a remarkable feat for a commercialised FMCG product, produced in a SFA approved factory. Tremendous efforts from the entire iLite team!

Be the shining light to all the other business owners out there; be creative, be able to transform, and be able to help others! To make society a much more wonderful place to live in.


About Ray of Hope

100% of your donations through Ray of Hope goes to people in need. We do not take a cut from the funds. We even cover the 3rd party credit card charges, if you choose not to, that other crowdfunding platforms deduct from your donation for campaigns.

100% of all campaigns are also fully verified, so you know your funds goes to real people with real needs.

We take donor accountability very seriously – with yearly audited accounts and strong governance in place to ensure that your donations is properly channeled to the beneficiaries.

Ray of Hope is a registered charity and a member of the National Council of Social Services.

 

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